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文档列表

~Get Your Files Here !/05 - Applying our Analytics pt. II/003 Calculating average customer age & Days to convert.mp4 56.7 MB
~Get Your Files Here !/06 - Modeling Out a New Marketing Initiative/017 Creating a multi-variable sensitivity table.mp4 50.7 MB
~Get Your Files Here !/06 - Modeling Out a New Marketing Initiative/012 Projecting expenses.mp4 48.9 MB
~Get Your Files Here !/05 - Applying our Analytics pt. II/009 Creating a PivotTable with a calculated field.mp4 44.8 MB
~Get Your Files Here !/05 - Applying our Analytics pt. II/007 Building a PivotChart with Slicers.mp4 44.6 MB
~Get Your Files Here !/07 - Introduction to Dynamic Dashboards/004 Creating various charts and graphs.mp4 42.0 MB
~Get Your Files Here !/06 - Modeling Out a New Marketing Initiative/010 Projecting ad revenue pt. II.mp4 42.0 MB
~Get Your Files Here !/03 - Applying our Analytics/001 Campaign Cost & # of Impressions.mp4 41.3 MB
~Get Your Files Here !/06 - Modeling Out a New Marketing Initiative/015 Calculating our returns.mp4 40.6 MB
~Get Your Files Here !/03 - Applying our Analytics/004 Analyzing our data by ad pt. I.mp4 40.2 MB
~Get Your Files Here !/05 - Applying our Analytics pt. II/002 Calculating the # of new customers.mp4 39.5 MB
~Get Your Files Here !/05 - Applying our Analytics pt. II/005 Adding fields to our data.mp4 38.3 MB
~Get Your Files Here !/07 - Introduction to Dynamic Dashboards/003 Making our dashboard dynamic.mp4 38.0 MB
~Get Your Files Here !/03 - Applying our Analytics/006 Calculating Cost-per-lead.mp4 37.6 MB
~Get Your Files Here !/05 - Applying our Analytics pt. II/011 First contact with customer.mp4 36.2 MB
~Get Your Files Here !/05 - Applying our Analytics pt. II/001 Introduction to our new data.mp4 34.6 MB
~Get Your Files Here !/06 - Modeling Out a New Marketing Initiative/016 Creating a single-variable sensitivity table.mp4 34.3 MB
~Get Your Files Here !/05 - Applying our Analytics pt. II/012 Customer satisfaction.mp4 34.0 MB
~Get Your Files Here !/06 - Modeling Out a New Marketing Initiative/009 Projecting ad revenue pt. I.mp4 32.2 MB
~Get Your Files Here !/06 - Modeling Out a New Marketing Initiative/011 Projecting organic follower revenue.mp4 25.8 MB
~Get Your Files Here !/07 - Introduction to Dynamic Dashboards/002 Creating spin buttons.mp4 24.9 MB
~Get Your Files Here !/06 - Modeling Out a New Marketing Initiative/008 Inputting our assumptions pt. III.mp4 24.1 MB
~Get Your Files Here !/05 - Applying our Analytics pt. II/014 Calculating customer lifetime value.mp4 23.8 MB
~Get Your Files Here !/05 - Applying our Analytics pt. II/008 Analyzing age demographics.mp4 23.4 MB
~Get Your Files Here !/06 - Modeling Out a New Marketing Initiative/004 Calculating customer lifetime value.mp4 21.9 MB
~Get Your Files Here !/06 - Modeling Out a New Marketing Initiative/005 Modeling tips and best practices.mp4 20.1 MB
~Get Your Files Here !/07 - Introduction to Dynamic Dashboards/001 Presenting key performance indicators (KPIs).mp4 18.6 MB
~Get Your Files Here !/06 - Modeling Out a New Marketing Initiative/006 Inputting our assumptions pt. I.mp4 18.6 MB
~Get Your Files Here !/06 - Modeling Out a New Marketing Initiative/007 Inputting our assumptions pt. II.mp4 18.1 MB
~Get Your Files Here !/02 - Web, Social Media, & Digital Advertising Analytics/004 Introducing the case study data.mp4 17.9 MB
~Get Your Files Here !/05 - Applying our Analytics pt. II/010 Calculating net promoter score.mp4 17.5 MB
~Get Your Files Here !/05 - Applying our Analytics pt. II/004 Calculating customer acquisition cost & Average purchases.mp4 16.9 MB
~Get Your Files Here !/05 - Applying our Analytics pt. II/013 Understanding customer engagement.mp4 16.7 MB
~Get Your Files Here !/06 - Modeling Out a New Marketing Initiative/003 Evaluating new ad channels.mp4 16.5 MB
~Get Your Files Here !/05 - Applying our Analytics pt. II/006 Calculating touch points & Lead conversion.mp4 16.2 MB
~Get Your Files Here !/03 - Applying our Analytics/003 Asking more questions of our data.mp4 16.0 MB
~Get Your Files Here !/06 - Modeling Out a New Marketing Initiative/001 Our Recommendation.mp4 15.5 MB
~Get Your Files Here !/02 - Web, Social Media, & Digital Advertising Analytics/011 Digital Ad AnalyticsCost-per-lead & Key takeaways.mp4 14.6 MB
~Get Your Files Here !/04 - Customer Analytics/002 Customer Analytics Customer lifetime value.mp4 13.3 MB
~Get Your Files Here !/03 - Applying our Analytics/002 Calculating CPC & Lead conversion.mp4 13.0 MB
~Get Your Files Here !/06 - Modeling Out a New Marketing Initiative/002 Introduction to modeling.mp4 12.9 MB
~Get Your Files Here !/03 - Applying our Analytics/005 Analyzing our data by ad pt. II.mp4 12.5 MB
~Get Your Files Here !/04 - Customer Analytics/004 Customer Analytics Net promoter score.mp4 12.4 MB
~Get Your Files Here !/02 - Web, Social Media, & Digital Advertising Analytics/003 Web Analytics BounceAbandonment rate.mp4 11.5 MB
~Get Your Files Here !/02 - Web, Social Media, & Digital Advertising Analytics/008 Digital Ad Analytics Impressions and reach.mp4 11.4 MB
~Get Your Files Here !/06 - Modeling Out a New Marketing Initiative/013 Calculating net profit and breakeven.mp4 11.1 MB
~Get Your Files Here !/06 - Modeling Out a New Marketing Initiative/014 Understanding ROI.mp4 11.0 MB
~Get Your Files Here !/01 - Introduction/002 Introduction to the case study.mp4 10.3 MB
~Get Your Files Here !/02 - Web, Social Media, & Digital Advertising Analytics/006 Social Media Analytics Engagement.mp4 10.0 MB
~Get Your Files Here !/04 - Customer Analytics/001 Customer Analytics Customer acquisition cost.mp4 9.6 MB
~Get Your Files Here !/02 - Web, Social Media, & Digital Advertising Analytics/007 Social Media Analytics Key takeaways.mp4 8.3 MB
~Get Your Files Here !/02 - Web, Social Media, & Digital Advertising Analytics/010 Digital Ad Analytics Cost-per-click (CPC).mp4 7.7 MB
~Get Your Files Here !/02 - Web, Social Media, & Digital Advertising Analytics/002 Web Analytics Time spent on site.mp4 7.6 MB
~Get Your Files Here !/04 - Customer Analytics/005 Customer Analytics Key takeaways.mp4 7.1 MB
~Get Your Files Here !/04 - Customer Analytics/003 Customer Analytics Customer lifetime value example.mp4 6.4 MB
~Get Your Files Here !/02 - Web, Social Media, & Digital Advertising Analytics/001 Web Analytics Traffic sources.mp4 6.0 MB
~Get Your Files Here !/02 - Web, Social Media, & Digital Advertising Analytics/009 Digital Ad Analytics Click-through-rate (CTR).mp4 5.4 MB
~Get Your Files Here !/02 - Web, Social Media, & Digital Advertising Analytics/005 Social Media Analytics FollowersLikes.mp4 4.0 MB
~Get Your Files Here !/01 - Introduction/10267206-Marketing-Analytics-Bootcamp-Slides.pdf 2.0 MB
~Get Your Files Here !/01 - Introduction/17680026-Marketing-Analytics-Case-Study-Solution.xlsm 276.8 kB
~Get Your Files Here !/01 - Introduction/17680024-Marketing-Analytics-Case-Study.xlsm 211.7 kB
~Get Your Files Here !/05 - Applying our Analytics pt. II/011 First contact with customer_en.vtt 11.4 kB
~Get Your Files Here !/05 - Applying our Analytics pt. II/007 Building a PivotChart with Slicers_en.vtt 9.8 kB
~Get Your Files Here !/03 - Applying our Analytics/006 Calculating Cost-per-lead_en.vtt 9.6 kB
~Get Your Files Here !/06 - Modeling Out a New Marketing Initiative/010 Projecting ad revenue pt. II_en.vtt 9.2 kB
~Get Your Files Here !/05 - Applying our Analytics pt. II/003 Calculating average customer age & Days to convert_en.vtt 8.9 kB
~Get Your Files Here !/05 - Applying our Analytics pt. II/009 Creating a PivotTable with a calculated field_en.vtt 8.9 kB
~Get Your Files Here !/05 - Applying our Analytics pt. II/008 Analyzing age demographics_en.vtt 8.9 kB
~Get Your Files Here !/07 - Introduction to Dynamic Dashboards/002 Creating spin buttons_en.vtt 8.1 kB
~Get Your Files Here !/05 - Applying our Analytics pt. II/001 Introduction to our new data_en.vtt 8.0 kB
~Get Your Files Here !/05 - Applying our Analytics pt. II/012 Customer satisfaction_en.vtt 7.8 kB
~Get Your Files Here !/05 - Applying our Analytics pt. II/005 Adding fields to our data_en.vtt 7.8 kB
~Get Your Files Here !/07 - Introduction to Dynamic Dashboards/001 Presenting key performance indicators (KPIs)_en.vtt 7.7 kB
~Get Your Files Here !/06 - Modeling Out a New Marketing Initiative/017 Creating a multi-variable sensitivity table_en.vtt 7.6 kB
~Get Your Files Here !/05 - Applying our Analytics pt. II/014 Calculating customer lifetime value_en.vtt 7.6 kB
~Get Your Files Here !/04 - Customer Analytics/002 Customer Analytics Customer lifetime value_en.vtt 7.3 kB
~Get Your Files Here !/02 - Web, Social Media, & Digital Advertising Analytics/011 Digital Ad AnalyticsCost-per-lead & Key takeaways_en.vtt 7.1 kB
~Get Your Files Here !/06 - Modeling Out a New Marketing Initiative/003 Evaluating new ad channels_en.vtt 6.9 kB
~Get Your Files Here !/06 - Modeling Out a New Marketing Initiative/004 Calculating customer lifetime value_en.vtt 6.9 kB
~Get Your Files Here !/06 - Modeling Out a New Marketing Initiative/007 Inputting our assumptions pt. II_en.vtt 6.9 kB
~Get Your Files Here !/06 - Modeling Out a New Marketing Initiative/012 Projecting expenses_en.vtt 6.9 kB
~Get Your Files Here !/05 - Applying our Analytics pt. II/002 Calculating the # of new customers_en.vtt 6.8 kB
~Get Your Files Here !/06 - Modeling Out a New Marketing Initiative/008 Inputting our assumptions pt. III_en.vtt 6.8 kB
~Get Your Files Here !/04 - Customer Analytics/004 Customer Analytics Net promoter score_en.vtt 6.7 kB
~Get Your Files Here !/06 - Modeling Out a New Marketing Initiative/001 Our Recommendation_en.vtt 6.6 kB
~Get Your Files Here !/07 - Introduction to Dynamic Dashboards/003 Making our dashboard dynamic_en.vtt 6.6 kB
~Get Your Files Here !/07 - Introduction to Dynamic Dashboards/004 Creating various charts and graphs_en.vtt 6.6 kB
~Get Your Files Here !/03 - Applying our Analytics/004 Analyzing our data by ad pt. I_en.vtt 6.5 kB
~Get Your Files Here !/06 - Modeling Out a New Marketing Initiative/005 Modeling tips and best practices_en.vtt 6.4 kB
~Get Your Files Here !/06 - Modeling Out a New Marketing Initiative/006 Inputting our assumptions pt. I_en.vtt 6.4 kB
~Get Your Files Here !/01 - Introduction/002 Introduction to the case study_en.vtt 6.4 kB
~Get Your Files Here !/03 - Applying our Analytics/001 Campaign Cost & # of Impressions_en.vtt 6.3 kB
~Get Your Files Here !/06 - Modeling Out a New Marketing Initiative/016 Creating a single-variable sensitivity table_en.vtt 6.3 kB
~Get Your Files Here !/06 - Modeling Out a New Marketing Initiative/014 Understanding ROI_en.vtt 6.1 kB
~Get Your Files Here !/03 - Applying our Analytics/003 Asking more questions of our data_en.vtt 6.0 kB
~Get Your Files Here !/02 - Web, Social Media, & Digital Advertising Analytics/003 Web Analytics BounceAbandonment rate_en.vtt 6.0 kB
~Get Your Files Here !/06 - Modeling Out a New Marketing Initiative/011 Projecting organic follower revenue_en.vtt 5.6 kB
~Get Your Files Here !/02 - Web, Social Media, & Digital Advertising Analytics/001 Web Analytics Traffic sources_en.vtt 5.6 kB
~Get Your Files Here !/02 - Web, Social Media, & Digital Advertising Analytics/008 Digital Ad Analytics Impressions and reach_en.vtt 5.6 kB
~Get Your Files Here !/06 - Modeling Out a New Marketing Initiative/002 Introduction to modeling_en.vtt 5.5 kB
~Get Your Files Here !/06 - Modeling Out a New Marketing Initiative/015 Calculating our returns_en.vtt 5.3 kB
~Get Your Files Here !/05 - Applying our Analytics pt. II/010 Calculating net promoter score_en.vtt 5.3 kB
~Get Your Files Here !/04 - Customer Analytics/001 Customer Analytics Customer acquisition cost_en.vtt 5.0 kB
~Get Your Files Here !/06 - Modeling Out a New Marketing Initiative/009 Projecting ad revenue pt. I_en.vtt 5.0 kB
~Get Your Files Here !/05 - Applying our Analytics pt. II/013 Understanding customer engagement_en.vtt 4.9 kB
~Get Your Files Here !/03 - Applying our Analytics/002 Calculating CPC & Lead conversion_en.vtt 4.8 kB
~Get Your Files Here !/02 - Web, Social Media, & Digital Advertising Analytics/006 Social Media Analytics Engagement_en.vtt 4.8 kB
~Get Your Files Here !/05 - Applying our Analytics pt. II/004 Calculating customer acquisition cost & Average purchases_en.vtt 4.5 kB
~Get Your Files Here !/02 - Web, Social Media, & Digital Advertising Analytics/007 Social Media Analytics Key takeaways_en.vtt 4.3 kB
~Get Your Files Here !/02 - Web, Social Media, & Digital Advertising Analytics/004 Introducing the case study data_en.vtt 4.2 kB
~Get Your Files Here !/05 - Applying our Analytics pt. II/006 Calculating touch points & Lead conversion_en.vtt 4.2 kB
~Get Your Files Here !/02 - Web, Social Media, & Digital Advertising Analytics/010 Digital Ad Analytics Cost-per-click (CPC)_en.vtt 3.8 kB
~Get Your Files Here !/04 - Customer Analytics/005 Customer Analytics Key takeaways_en.vtt 3.8 kB
~Get Your Files Here !/02 - Web, Social Media, & Digital Advertising Analytics/002 Web Analytics Time spent on site_en.vtt 3.7 kB
~Get Your Files Here !/02 - Web, Social Media, & Digital Advertising Analytics/005 Social Media Analytics FollowersLikes_en.vtt 3.6 kB
~Get Your Files Here !/04 - Customer Analytics/003 Customer Analytics Customer lifetime value example_en.vtt 3.5 kB
~Get Your Files Here !/03 - Applying our Analytics/005 Analyzing our data by ad pt. II_en.vtt 3.3 kB
~Get Your Files Here !/02 - Web, Social Media, & Digital Advertising Analytics/009 Digital Ad Analytics Click-through-rate (CTR)_en.vtt 3.0 kB
~Get Your Files Here !/06 - Modeling Out a New Marketing Initiative/013 Calculating net profit and breakeven_en.vtt 2.8 kB
~Get Your Files Here !/Bonus Resources.txt 386 Bytes
~Get Your Files Here !/01 - Introduction/001 Download the Files.html 361 Bytes
Get Bonus Downloads Here.url 179 Bytes

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