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008 Pay big attention to what people do.mp4 31.2 MB005 Know your customers` NBA (next best alternative).mp4 26.1 MB006 Know why customers value you.mp4 25.4 MB009 Build value around things that will not change.mp4 25.0 MB004 Eliminate switching by creating difference.mp4 24.9 MB003 Why value matters.mp4 23.3 MB010 Tell your value story.mp4 21.9 MB007 Make price part of your value story.mp4 19.8 MB011 Creating your 10-day value plan.mp4 17.6 MB002 The challenges of the search-and-switch marketplace.mp4 15.1 MB001 Welcome.mp4 12.0 MB
Exercise Files/Exercise File-10Day Plan.pdf 47.8 kB
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